Marty Halfon | Halfon Properties Group | Rodeo Realty

About Us

Marty Halfon is a Beverly Hills Realtor and longtime resident, proudly calling the area home since 1962. In real estate since 1979, Marty brings over four decades of insight and hands-on experience to every client relationship.

As both a property owner and Realtor, Marty has personally owned homes, condominiums, and multifamily properties in Beverly Hills and surrounding areas. That dual perspective, as a principal and an agent, gives him a genuine understanding of what buyers, sellers, and investors experience at every stage of the process.

Representing clients with Rodeo Realty, Marty focuses on luxury and residential properties throughout Beverly Hills, Bel Air, West Hollywood, and Greater Los Angeles. His approach is grounded in honesty, integrity, and long-term relationships, not transactions.

For Marty, real estate is about helping people create stability, opportunity, and a sense of home. His deep roots in the community and his practical market knowledge continue to serve generations of clients who value his authenticity and commitment.